DOOH Advertising in Coworking Spaces Will Bring Your Brand Revenue -- Here’s How

Digital Out-of-Home advertising, or DOOH, is transforming how brands connect with their audience, offering new opportunities to engage communities in real-world settings. Among the most effective locations for successful DOOH engagement is coworking spaces – collaborative hubs filled with professionals, digital nomads, and creatives. Advertising in these spaces not only amplifies your brand’s visibility, but also taps into new revenue streams by reaching an influential, diverse audience in moments of high engagement. Here’s how advertising in coworking spaces can drive revenue growth for your brand.  

1. Reach a Diverse and Engaged Audience

Coworking spaces attract a wide range of professionals including freelancers, entrepreneurs, remote workers, and small business owners. These individuals are often early adopters and tech-savvy, making them an ideal audience for targeted advertising for innovative industries like the tech field. By utilizing DOOH advertising in coworking spaces, your brand can reach a dynamic group of consumers who are open to new ideas and products. 

2. Optimize Your Ad Placement with Programmatic DOOH

Programmatic DOOH takes advertising to the next level by automating the buying and placement of ads. This platform allows for real-time optimization and precise targeting, ensuring your ads reach the right audience at the right time. For example, if your brand offers tech solutions, programmatic DOOH can ensure your message appears when tech-savvy audiences are most likely to engage. This precision helps increase ad effectiveness and drives higher conversion rates, resulting in a boost in revenue for your brand. 

3. Use Peak Hours to Your Advantage for Maximum Impact

Coworking spaces experience peak activity during traditional business hours, typically from 9 am to 5 pm. When you place your ads during these high-traffic peak times, you maximize your brand’s exposure. There are also coworking spaces that cater to creative professionals who may be active during evenings and weekends. Tailoring your ad schedule to these precise, peak periods can strengthen your visibility and boot engagement.  

4. Increase Brand Awareness and Influence

Advertising in coworking spaces has been shown to significantly boost brand awareness, one study finding that brands can see an increase of up to 73% in visibility when using DOOH in these environments. This heightened awareness translates to greater consumer interest and potential growth in revenue. By crafting compelling and relevant ad content, you can influence purchasing decisions and enhance your brand’s market presence with efficiency and ease.  

5. Drive Revenue Through Strategic Partnerships

Coworking spaces are often open to partnerships with brands looking to advertise on their screens. By collaborating with these locations, you can access a unique advertising inventory and tap into a new revenue stream. For coworking spaces, offering ad space provides an additional income source while enhancing the value they offer to their members. 

Since locations are already displaying their own content and digital signage on their screens, adding ads will increase their revenue and even add to the overall experience by showing guests products that may interest them and inspire them to purchase. This purchasing power is undeniable. This mutually beneficial arrangement can lead to increased brand exposure and financial growth for both the location and the advertiser. 

6. Utilize Advanced Digital Signage Solutions

To enhance the impact of your DOOH advertising, investing in the best digital signage software will ensure that your content and ads are displayed clearly and effectively. Whether you’re using digital signage displays for targeted promotions or for a broader reach, the right tools will help make sure your content gains attention and boosts engagement. 

7. Track Performance and Adjust Strategies

One of the major advantages of DOOH advertising with FRAMEN is the ability to track performance in real time. Our digital signage platforms such as the Screen Manager for locations and the Ads Manager for advertisers provide immediate insights into ad effectiveness, allowing you to adjust your strategies based on performance data. This allows you to continually optimize your campaigns to improve ROI and drive greater revenue. 

A Final Note

Advertising in coworking spaces offers a strategic advantage for brands looking to build revenue and increase market presence. By leveraging DOOH advertising in coworking spaces, especially through programmatic solutions, you can effectively reach a diverse and engaged audience, optimize ad placements, and drive significant brand awareness. Explore the potential of advertising in coworking spaces with FRAMEN and watch your brand revenue soar.