Leveraging FRAMEN's DOOH Network for Paris 2024 Olympics Advertising

As the Paris 2024 Olympics approaches, the opportunity for brands to connect with millions of fans across Europe is unparalleled. FRAMEN, a leading player in digital out-of-home (DOOH) advertising, provides a powerful platform for companies to engage with their target audience during this globally watched event. With a network spanning major cities in France and beyond, FRAMEN ensures your brand’s visibility in key locations, maximizing reach and impact.

Unmatched Exposure at the Paris 2024 Olympics and Paralympics

The Paris 2024 Olympics is set to captivate a massive audience, following the immense viewership of past Olympics. For example, the Tokyo 2020 Olympics had a cumulative global audience of 3.6 billion. The Paris Olympics, from 26 July to 11 August, 2024, and the Paralympics from 28 August to 8 September 2024, will feature events in Paris and other prominent French cities, including Lyon, Saint-Étienne, Nice, Bordeaux, Nantes, and Marseille. These locations will attract millions of visitors, providing prime opportunities for impactful advertising campaigns.

Connecting with Audiences During the Paris 2024 Olympics: DOOH Strategies

The Paris 2024 Olympics will significantly influence consumer behavior and media consumption patterns across Europe. By understanding these shifts, brands can effectively tailor their DOOH campaigns for maximum impact. Here are strategic opportunities to consider:

1. Engaging Travelers

With Olympic events spread across major French cities, many fans will travel to attend live games. These journeys create ideal moments for brands to engage with consumers. Airports, train stations, and petrol stations serve as strategic locations for DOOH campaigns, capturing the attention of travelers on their way to the events.

2. Social Gatherings and Viewing Experiences

Sporting events as large as the Olympics often bring friends and families together to watch the action unfold. These social gatherings typically lead to increased trips to supermarkets and malls to stock up on food and drinks. Brands can capitalize on this by placing event-specific promotions and products in these locations, making them key spots for impactful DOOH advertising.

3. Office Conversations

Post-event discussions are common in offices, where colleagues gather to talk about the game highlights. This environment is perfect for DOOH campaigns in common areas of corporate buildings, ensuring that your brand remains visible and relevant during these conversations.

4. Capitalizing on Fast Food and Delivery Trends

The demand for fast food and food delivery spikes during major sporting events. Fast food chains often run special promotions tied to the matches, and delivery services see increased orders. Brands can leverage this trend by placing DOOH campaigns in restaurants and food pick-up points, aligning with the surge in consumer activity.

5. Interactive and Engaging Content

Interactive digital signage encourages customer interaction and can provide a more immersive experience. Touchscreens, QR codes, and mobile integration are just a few ways to make displays interactive. These elements attract attention and encourage customers to spend more time engaging with the content, leading to higher retention rates and increased sales opportunities.

6. Personalized Content for Maximum Impact

Personalization is key to engaging customers. Use data from your retail media networks to deliver targeted content that resonates with specific audiences. Digital signage software with advanced analytics can help tailor messages based on demographics, shopping behavior, and more. For example, FRAMEN's digital signage solutions can analyze customer data to deliver personalized advertisements that increase relevance and effectiveness.

7. Continuous Monitoring and Optimization

Continuous monitoring and optimization are essential for success. Use digital signage software that offers detailed analytics to track performance and make data-driven decisions. FRAMEN's digital signage solutions include comprehensive analytics tools that provide insights into viewer engagement, content performance, and overall campaign effectiveness. This data can be used to refine strategies and improve ROI.

FRAMEN’s Extensive Reach in Europe

FRAMEN’s DOOH network in Europe includes thousands of screens in high-traffic locations such as airports, train stations, shopping centers, and business districts. By placing your campaign in strategic spots, FRAMEN ensures high visibility and engagement.

Why Choose FRAMEN for Your Paris 2024 Olympics Campaign?

• Targeted Reach for Maximum Impact: FRAMEN screens are strategically placed in high-traffic areas, providing brands with the ability to target specific demographics effectively. Whether it’s in bustling airports or popular shopping centers, your campaign will reach the right audience at the right time.
• Engaging and Curated Content: FRAMEN’s screens are not just about ads; they provide curated content that keeps the audience engaged. This blend of entertainment and advertising ensures higher retention and brand recall.
• Flexible and Controlled Campaign Management: With the FRAMEN Ads Manager, you have complete control over your campaign. Set up your campaign with any budget size, customize it for specific locations and times, and monitor its performance in real-time. This self-service tool is free to use, with costs only incurred when you book a campaign.
• High Awareness and Contextual Fit: The contextual fit of FRAMEN’s content ensures higher awareness and engagement. During the Paris 2024 Olympics, the screens will feature relevant content, including sports updates and highlights, making your ad a seamless part of the viewing experience.

How to Book Your Campaign with FRAMEN

Booking your campaign with FRAMEN is straightforward and hassle-free. Simply sign up on the FRAMEN Ads Manager, select your desired locations and budget, and launch your campaign. If you need assistance, FRAMEN’s team of experts is available to guide you through the process, ensuring your campaign is optimized for maximum impact.

Ready to Elevate Your Brand During the Paris 2024 Olympics?

Visit the FRAMEN Ads Manager to start your campaign today and make the most of this unparalleled advertising opportunity. With targeted reach, engaging content, and flexible campaign management, FRAMEN is your go-to partner for successful advertising during the Paris 2024 Olympics. Embrace the future of retail media with the right digital signage tools and strategies, and watch your brand flourish on the global stage.

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