The Advertising Ban is Coming – But DOOH is Your Golden Ticket

Is FRAMEN the Golden Ticket for Fast Food and Confectionery Brands?

In the evolving landscape of advertising regulations, particularly with the UK's upcoming restrictions on less healthy food and drink promotions on TV and online, brands like McDonald's, Cadbury, and Coca-Cola face significant challenges in reaching their target audiences. However, amidst these changes, Digital Out-of-Home (DOOH) advertising emerges as a dynamic and unrestricted platform, offering unparalleled opportunities to captivate consumers. FRAMEN stands at the forefront of this revolution, providing innovative solutions tailored to your brand's needs.

Navigating the New Advertising Terrain

Effective from 1st October 2025, the UK government will enforce a 9pm watershed on TV advertisements for products high in fat, salt, or sugar (HFSS), alongside a complete ban on paid-for online ads for these products (gov.uk). These stringent measures aim to curb exposure to less healthy food and drink promotions, posing a substantial hurdle for brands relying on traditional media channels.

The Unmatched Potential of DOOH Advertising

Despite these restrictions, DOOH advertising remains unaffected, presenting a vibrant avenue to engage with consumers in real-time. Utilising digital screens in public and semi-public spaces, DOOH offers dynamic content distribution that captures attention and drives consumer action. This medium allows brands to deliver contextually relevant messages, enhancing brand visibility and recall.

Why Choose FRAMEN for Your DOOH Campaigns?

FRAMEN is your answer. By connecting advertisers to an extensive network of over 5,500 screens across various venues, including coworking spaces, gyms, hotels, and petrol stations. This DOOH network generates more than 440 million impressions weekly, ensuring your brand reaches a diverse and engaged audience (oohtoday.com).

Precision Targeting

FRAMEN's platform enables precise targeting, allowing your brand to reach specific demographics in locations where purchase decisions are made. Whether it's promoting a new burger in bustling city centres or introducing a limited-edition chocolate bar in suburban hotels, FRAMEN ensures your message resonates with the right audience at the right time.

Flexibility and Real-Time Control

With FRAMEN's intuitive Ads Manager, you can plan, monitor, and optimise your campaigns in real-time. This flexibility allows for timely adjustments, ensuring maximum impact and return on investment. As Valeska Wiedemann, Vice President of E-Commerce & Marketing at Rameder, attests:

"FRAMEN enables us to reach our target audience exactly where they frequently are... The intuitive and easy-to-use booking tool—the 'FRAMEN Ads Manager'—allows us to plan, monitor, and optimise our campaigns almost in real-time. Compared to classic Out-of-Home advertising, we are extremely flexible in our budget and campaign planning."

Proven Success Across Industries

Brands across various sectors have harnessed FRAMEN's DOOH solutions to amplify their reach and engagement. For instance, StepStone launched a campaign in coworking spaces throughout Germany, placing their message at the heart of their business audience and generating 14 million impressions over six weeks.

EDEKA also experienced remarkable success with FRAMEN’s in-store DOOH advertising. By showcasing targeted ads for vinegar on digital screens within the supermarket, EDEKA saw a 41% increase in sales, as reflected in cash register data. This campaign demonstrated the power of contextual advertising, influencing purchase decisions at the point of sale and driving measurable business impact.

Seize the Opportunity

In light of the impending advertising restrictions, it's imperative for brands in the fast food and confectionery industries to adapt and explore alternative channels. DOOH advertising with FRAMEN not only circumvents these limitations but also offers a dynamic, flexible, and highly effective platform to connect with your audience.

Embrace the future of advertising with FRAMEN and ensure your brand continues to thrive in this new era. Contact us today to discover how we can elevate your marketing strategy through the power of Digital Out-of-Home advertising.

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