10 Black Friday & Cyber Monday Marketing Ideas for Irresistible Campaigns

Good Black Friday marketing will combine, organic, paid, social media, influencer marketing and digital-out-of-home ads. If done well, your Black Friday & Cyber Monday campaigns can account for 25% of your yearly revenue and more.

According to Google consumers go through three major stages during Black Friday, and we’ve addressed the best ways and timeframe for you to nail the perfect Black Friday & Cyber Monday. Online sales have gradually increased during the last couple of years with an all-time high in the US in 2020. The pandemic has drastically changed the retail industry, with new consumer behaviour leading to a new baseline for the upcoming Black Friday sales.

How can you leverage that increasing online buyer traffic into a loyal customer base for your brand? Take a look at our list of 10 Black Friday & Cyber Monday marketing ideas that will definitely help you curate a successful promotion, generate more consumer attention and engagement around your brand and product offerings, and earn high revenue and sales.

WHAT are the best ways to advertise

From small start-ups to major corporations, Black Friday & Cyber Monday are amazing opportunities to put your name out there with some bright and bold marketing campaigns to catch the attention of shoppers hungry for great deals.

But when everyone is doing the same thing, how can you stand out and make the most of one of the biggest shopping events of the year?

1. Sale, sale, sale

If there’s one thing we know to be true about Black Friday, it’s that everyone sells everything with huge discounts and irresistible offers. Flash sales are an excellent way to attract consumers and manifest time-sensitive purchasing behaviour. The advanced scheduling time and date feature of the FRAMEN Ads Manager enables you to advertise flash sales at varying times and dates, which creates a hype and FOMO feeling. Competitive discounts and offers are so powerful for consumers, that they will camp outside shopping centres or buy products they don’t need, simply because “just look at that price!” VIP early bird discounts are also a fantastic way to entice customers and with the right marketing mix strategy, this can be the difference of thousands or millions in revenue if consumers favour purchasing from your brand over competitors.

2. Sharing is caring -giveaways

As you know, discounts and slashed prices are important on Black Friday & Cyber Monday, but giveaways can also play a role in drawing consumers to your store. Offering a gift with the purchase of a certain amount or higher is a profitable marketing technique to incentivise consumers to spend more and receive the gift. And if you're giving away a high-value prize, you may even generate some buzz on social media that could bring even more customers through your doors.

3. Give them a sneak peek, shhhh….

While preparing for the Black Friday campaign, create a sneak peek of what's to come. This will help people get excited about your upcoming sales, and encourage them to keep an eye out for further information. You can do this by creating a teaser video or posting stories and appealing visuals on social media with captions that hint towards huge, exclusive and unmissable discounts. We also recommend running digital-out-of-home ads to connect with your audience and build brand familiarity during day-to-day activities like commuting, working out, filling up the car or walking around their coworking office spaces. If you can attract consumers in these moments where they are receptive and curious, your brand is likey to stick in their minds.

4. Hot off the press - unveil a new product

Black Friday is one of the busiest shopping days of the year, and it's the perfect time to unveil a new product. By creating a buzz around the product launch, you can attract attention from shoppers and generate excitement that will carry into the holiday season. To make the most of Black Friday, start promoting the new product in the weeks leading up to the event. We also recommend sharing special discounts and news of your latest products with your email list. Promote how you offer premium deals to email subscribers on your website using a pop-up to build your email list.

5. Everyone needs prezzie advice, so create a gift guide

By creating a guide that features unique and thoughtful gifts for everyone on your list, you can show shoppers that you have something for everyone. This can be an effective way to get entice and encourage them to browse your selection. In addition, a gift guide can be a great way to show off your merchandise and give shoppers ideas for what they can purchase at your store. By thinking outside the box this holiday season, you can create a marketing campaign that will help your business thrive.

HOW to promote

Now that we’ve looked at ways you can promote your brand to generate more awareness and sales, so let’s delve into how you can achieve success with your Black Friday & Cyber Monday campaigns.

6. Create a sense of urgency

When it comes to Black Friday & Cyber Monday deals, one of the most important things you can do is create a sense of urgency. You want people to know that they need to act fast if they want to take advantage of your bargains and there is limited availability. There are a few ways you can do this.

• First, make sure your message is clear and concise. Get straight to the point and let people know what your deal is and why they need to act fast.
• Second, use strong visuals that grab attention and convey a sense of urgency. This could be an image of a clock counting down or call-to-action that says "act now!"
• Finally, make it easy for people to take action. Provide a clear call-to-action and increase your brand exposure online and using digital-out-of-home screens so people can find your Black Friday & Cyber Monday deals. By following these tips, you can create a sense of urgency around your Black Friday deal and drive more sales.
  

7. Tailor your message to your audience

To get the most bang for your buck, it’s important to separate potential and existing customers. Offering exclusive deals to long-time customers is a great way to show them that you appreciate their loyalty. It’s also a great way to encourage them to continue doing business with you. New customers should be given deals that are designed to entice them to become regulars.

As any experienced advertiser knows, the ability to change your campaign strategy on the fly is essential to success. With traditional forms of advertising, such as print or television, once an ad has been placed, it cannot be changed or removed until the end of the campaign. This can often lead to wasted spend and missed opportunities. However, with digital-out-of-home advertising, such as FRAMEN Ads Manager, you have the ability to change your creatives at any time during a campaign. This flexibility gives you the ability to quickly respond to changes in the market or customer behaviour, ensuring that your message is always relevant. As a result, digital-out-of-home advertising can provide a significant advantage over more traditional forms of advertising.

8. Create a buzz

As Black Friday approaches, businesses start to ramp up their advertising and promotions to attract consumers. However, it’s important to maintain a consistent brand voice when promoting Black Friday deals. Deviation from a company's usual tonality can be confusing for customers and damage the brand's reputation. By staying true to its brand voice, a business can ensure that its Black Friday promotions are both effective and authentic.

WHY do you need to advertise

9. A personal touch

The competition for consumer attention during the holidays is fierce. A multifaceted marketing approach provides several opportunities to connect with your audience. Combining it with messaging that personally resonates with each customer will make your business stand out from the crowd.

10. Landing pages that drive sales

Many people may visit your website over the upcoming weeks in the build-up to Black Friday & Cyber Monday but consumers’ time and patience are often limited. If visitors have to dig through all your offerings to find the best deals, they may get overwhelmed with choices and leave your site without buying anything.

You can avoid that situation by directing customer attention to the things you know they want or need and link directly to these pages via a QR code on your ads. The FRAMEN Ads Manager is designed to showcase your ads and we strongly recommend including QR codes so you can track how many people, where and on what device consumers are engaging with your ads.

Ready, set, go!

As you see, there are many ways to entice consumers and numerous marketing techniques you can do to improve audience engagement and increase sales over Black Friday, Cyber Monday, or the days in between. Don’t forget the key takeaways that you should allude to across different marketing channels and if you follow these strategies (especially with FRAMEN Ads Manager) you are guaranteed success with your Black Friday & Cyber Monday marketing campaigns.

• Introduce your newest merchandise
• Highlight bestselling products
• Encourage customers to stock up on their favourites
• Create urgency due to limited quantities
• Offer a special promo code

To help you get your brand into top gear for Black Friday & Cyber Monday, FRAMEN is giving you an exceptional offer to advertise on our screens for just €1/£1.Run your brand ad in one city, in one venue, for €1/£1, for four days (the highest revenue-generating days of the year).

This is an unmissable chance to include DOOH advertising in your marketing mix, run your ad in a high-traffic venue (gyms, supermarkets, coworking spaces, hotels, petrol stations) and gain a high number of impressions.

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