June 21, 2024
June 5, 2024
, written by
Carrie Slayton
As Euro 2024 approaches, the opportunity for brands to connect with millions of fans across Germany is unrivaled. With a network spanning the 10 major cities in Germany set to host the matches, FRAMEN ensures your brand’s visibility in key locations, maximizing reach and impact.
As Euro 2024 approaches, the opportunity for brands to connect with millions of fans across Germany is unrivaled. FRAMEN, a leading player in digital out-of-home (DOOH) advertising, provides a powerful platform for companies to engage with their target audience during this globally-watched event. With a network spanning the 10 major cities in Germany set to host the matches, FRAMEN ensures your brand’s visibility in key locations, maximizing reach and impact.
The Power of DOOH Advertising During the Euro 2024
Euro 2024 is set to captivate a massive audience, with data from Euro 2020 showing a cumulative global live audience of 5.2 billion. The final alone attracted 328 million viewers, highlighting the immense potential for brand exposure. This year’s tournament, held from June 14 to July 14, will feature matches in Berlin, Munich, Hamburg, Cologne, Frankfurt, Düsseldorf, Stuttgart, Leipzig, Dortmund, and Gelsenkirchen. These cities collectively house over 11.5 million residents, providing a strong ground for impactful advertising campaigns.
Engaging Consumers During Euro 2024: Strategic DOOH Opportunities
Euro 2024 will significantly affect consumer behavior and media consumption patterns, particularly in Germany and throughout Europe, offering brands a prime opportunity to connect with their audience. By understanding these shifts, brands can effectively tailor their DOOH campaigns for maximum impact.
Travel-Related Engagement
With Euro 2024 matches spread across cities like Berlin and Munich, many fans will travel to attend live games. These journeys create ideal moments for brands to engage with consumers. Airports, train stations, and petrol stations serve as strategic locations for DOOH campaigns, capturing the attention of travelers on their way to the matches.
Social Viewing Experiences
Football games often bring friends and families together to watch the action unfold. These social gatherings typically lead to increased trips to supermarkets and malls to stock up on food and beverages. Brands can capitalize on this by placing event-specific promotions and products in these locations, making them key spots for impactful DOOH advertising.
Workplace Discussions
Post-match discussions are a common sight in offices, where colleagues gather to talk about the game highlights. This environment is perfect for DOOH campaigns in common areas of corporate buildings, ensuring that your brand remains visible and relevant during these conversations.
Fast Food and Delivery Services
The demand for fast food and food delivery spikes during major sporting events. Fast food chains often run special promotions tied to the matches, and delivery services see increased orders. Brands can leverage this trend by placing DOOH campaigns in restaurants and food pick-up points, aligning with the surge in consumer activity.
By strategically placing DOOH advertisements in these high-traffic and high-engagement areas, brands can effectively reach and resonate with their target audience during Euro 2024.
FRAMEN’s Extensive Reach in Germany
FRAMEN’s DOOH network in Germany includes over 14,253 screens in 10,881 locations, delivering 116 million weekly impressions. By placing your campaign in strategic spots such as airports, train stations, shopping centers, and business districts, FRAMEN ensures high visibility and engagement.
City-Specific Reach and Impressions
Berlin: Hosting the final and several other crucial matches, Berlin offers 7 million impressions per week across 380 locations and 654 screens. Within a 10km radius of the Olympia Stadion, your campaign can achieve 3 million impressions weekly.
Munich: With semi-final and group stage matches at Allianz Arena, Munich provides 4.2 million impressions per week citywide and 1.4 million impressions within a 10km radius of the stadium.
Hamburg: Home to quarter-final matches, Hamburg’s Volkspark Stadion area ensures 4.2 million weekly impressions citywide and 2.5 million impressions within a 10km radius.
Cologne: Hosting round of 16 and group stage matches at RheinEnergie Stadion, Cologne offers 1.6 million impressions per week citywide and within a 10km radius of the stadium.
Frankfurt/Main: With matches at Deutsche Bank Park, Frankfurt delivers 2.6 million impressions per week citywide and 3.5 million within a 10km radius.
Düsseldorf: Hosting quarter-final and group stage matches at Merkur Spielarena, Düsseldorf offers 1.3 million impressions citywide and 1.5 million within a 10km radius.
Stuttgart: With matches at Mercedes Benz Arena, Stuttgart provides 3.3 million impressions citywide and 3.5 million within a 10km radius.
Leipzig: Hosting round of 16 and group games at Red Bull Arena, Leipzig offers 805,000 impressions per week citywide and 900,000 within a 10km radius.
Dortmund: With semi-final and group stage matches at Signal Iduna Park, Dortmund provides 996,000 impressions citywide and 1.1 million within a 10km radius.
Gelsenkirchen: Hosting round of 16 and group games at Veltins Arena, Gelsenkirchen delivers 293,000 impressions citywide and 868,000 within a 10km radius.
Ruhrgebiet Region: Encompassing Dortmund, Gelsenkirchen, and Düsseldorf, this densely populated area offers 6.1 million impressions per week across 600 locations and 840 screens.
Why Choose FRAMEN for Your Euro 2024 Campaign?
Targeted Reach: FRAMEN screens are strategically placed in high-traffic areas, providing brands with the ability to target specific demographics effectively. Whether it’s in bustling airports or popular shopping centers, your campaign will reach the right audience at the right time.
Engaging Content: FRAMEN’s screens are not just about ads; they provide curated content that keeps the audience engaged. This blend of entertainment and advertising ensures higher retention and brand recall.
Flexibility and Control: With the FRAMEN Ads Manager, you have complete control over your campaign. Set up your campaign with any budget size, customize it for specific locations and times, and monitor its performance in real-time. This self-service tool is free to use, with costs only incurred when you book a campaign.
High Awareness: The contextual fit of FRAMEN’s content ensures higher awareness and engagement. During Euro 2024, the screens will feature relevant content, including sports updates and highlights, making your ad a seamless part of the viewing experience.
Euro 2024 presents an incredible opportunity for brands to connect with a massive audience of football fans. By leveraging FRAMEN’s extensive DOOH network, you can ensure your brand stands out during this high-profile event. With targeted reach, engaging content, and flexible campaign management, FRAMEN is your go-to partner for successful advertising during Euro 2024.
How to Book Your Campaign with FRAMEN
Booking your campaign with FRAMEN is straightforward and hassle-free. Simply sign up on the FRAMEN Ads Manager, select your desired locations and budget, and launch your campaign. If you need assistance, FRAMEN’s team of experts is available to guide you through the process, ensuring your campaign is optimized for maximum impact.
Ready to elevate your brand during Euro 2024? Visit the FRAMEN Ads Manager to start your campaign today and make the most of this unparalleled advertising opportunity.