Digital Signage in Hotels: Smart Solutions for Modern Hospitality

Digitalization has fundamentally transformed the hotel industry in recent years. One of the most innovative technologies gaining traction is digital signage. Hotels can optimize their internal and external communication, personalize the guest experience, strengthen brand presence, and unlock new revenue streams.

Modern hotel displays enable dynamic and interactive guest communication. They allow for real-time information updates, effective promotion of events and special offers, and even enhance the check-in experience. Furthermore, strategically placed advertising content provides hotels with opportunities to generate additional revenue.

Summarized: digital signage makes hotels smarter, more efficient, and more profitable.

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What Exactly Are the Benefits of Digital Signage?

 Key advantages at a glance:

• Efficient information delivery: Real-time updates on event schedules, menus, or local attractions
• Optimized wayfinding : Interactive maps and digital door signs help guests navigate and reduce inquiries to staff
• Modern Ambience: Videos, animations, and digital art galleries enhance the hotel’s style and improve the guests experience

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How does it look in Practise? 

A prime example of digital signage efficiency are  Digitale Check-In-Options. 

Modern hotel displays facilitate the check-in process and function as interactive self-service terminals. This reduces wait times and offers flexible guest interaction. Guests can independently enter their information, retrieve room keys, and process payments digitally, without waiting for staff. This is particularly beneficial during peak times or for travelers seeking a quick and seamless check-in after a long journey. It also allows staff to focus on personalized guest service.

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Possibilities as Far as the Eye Can See

With FRAMEN, hotel operators have full control over their screen content.

Easy management: Content is easily managed via the FRAMEN Screen Manager. Upload your custom media and schedule its playback to engage guests with personalized messages and offers.

And even better: FRAMEN allows to play and manage own content AND add additinal content.

FRAMEN offers a wide range of content for hotels to display:

• News from WELT, BILD, Business Insider, Politico and more
• Entertainment for guests to make wait times more enjoyable
• Relevant local advertising content, such as events, attractions, or excursion trips 

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Why Not Earn Extra Income?

Another advantage of FRAMEN is the ability to generate additional revenue by displaying advertising campaigns on your displays.

Hotel operators retain full control and can choose which advertising partners to allow. Advertising management is simple, via the FRAMEN Screen Manager. This allows for easy implementation of lucrative advertising campaigns, creating an additional revenue stream for the hotel. This monetization is passive and enables hotel operators to utilize their digital displays even more efficiently.

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Conclusion: Added Value for Guests & Operators

Digital signage enables hotels to improve communication, enhance the guest experience, and unlock new revenue streams. FRAMEN's solution provides maximum flexibility and ease of management, for a modern, future-proof hotel management.