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May 8, 2022

DOOH for startups, small and medium-sized enterprises

Written by: Pia Breh
screen in CoWorking
Written by: Pia Breh
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If you're a startup, then you know that finding ways to get your name out there is crucial to your success. And what better way to do that than through digital-out-of-home  (DOOH) advertising? DOOH offers startups the ability to target specific demographics and locations with precision and accuracy, making it the perfect marketing tool for any business. In this blog post, we'll discuss the benefits of DOOH advertising for startups and how you can get started today. 

In today's marketing landscape, it's all about reaching the right audience, at the right time. And that's where DOOH comes in. DOOH, or digital out-of-home advertising, offers a unique opportunity for brands to connect with their target consumers. Additionally, DOOH is easy to measure and track, so you can see exactly how effective your marketing campaigns are performing. Regardless of the size of your company, DOOH with FRAMEN means every company from startups to multi-billion dollar corporations can afford and see the return of their investment in advertising through us. 

Don’t take our word for it, take a look at this recent case study with one of our clients. . Captiva Solutions is a young marketing agency for startups, small and medium-sized enterprises. They have a central project management and build custom teams around each project. From brand design, campaign development and strategising - Captiva helps companies establish their brand, enter new markets and reach their target audience. To reach this goal Captiva decided to use DOOH for marketing strategies. 

“For our clients, the biggest benefit is the reduced entry barrier to start using DOOH for building brand awareness. Especially in B2B, brand building and media like DOOH are often overlooked and underestimated. With FRAMEN, I see a great opportunity for them to reach their audience at relevant touchpoints, whether it’s a coworking office, hotel or gym.” Dominic Spohr - Founder & CEO of Captiva.

What are the benefits of DOOH?

DOOH is highly flexible and can be customized to fit any budget or marketing objectives. And because it's a relatively new marketing channel, there's still a lot of untapped potential. For startups in particular, DOOH offers an innovative way to reach their target markets and stand out from the competition. So, if you're looking for a marketing channel that offers versatility and flexibility, DOOH is the way to go.

“OOH advertising is usually out of reach for smaller businesses because it was traditionally only possible with large budgets. Luckily that is changing rapidly.” Dominic Spohr - Founder & CEO of Captiva.

Unlike traditional forms of marketing such as television, radio or print, DOOH is affordable and accessible. With DOOH, businesses can reach their target audience with highly targeted messages at a fraction of the cost. If you're looking for a way to reach your target market without breaking the bank, DOOH is definitely worth considering.

Dominic Spohr said: ”We as an agency benefit from being able to set up, monitor and adjust campaigns directly.” 

You can easily monitor and adjust your DOOH campaigns directly from your computer. This allows you to make changes quickly and efficiently, without having to go through a third-party provider. Additionally, FRAMEN’S  Ads Manager provides detailed analytics so you can see how your campaign is performing in real-time. With this information, you can fine-tune your campaign to ensure that it’s maximising your ROI.

Shifting brand loyalty and purchasing behaviour

Perhaps most importantly, DOOH is highly effective in shifting brand loyalty and purchasing behaviour. Studies have shown that DOOH marketing is significantly more likely to result in brand switching than other marketing methods. In addition, DOOH marketing is also highly effective in influencing purchasing decisions. For these reasons, DOOH represents a powerful marketing tool that should not be overlooked by businesses of all sizes. Learn more about the DOOH benefits for small businesses here.

Familiarity breeds success

PrepMyMeal used the FRAMEN solution to promote their latest dishes and hot deals, and showcase creative information about fitness-focused forms of healthy eating. They have seen significantly stronger demand right from day one which is supported by the fact 9 out of 10 gym members are now already familiar with the brand. 

"Our customers find the new communication medium really appealing! Unlike flyers or posters, our customers perceive the ads more as information - less as typical advertising." Kevin, Co-Founder of PrepMyMeal.

As you can see, advertising on digital-out-of-home screens is an easy way to reach the right audience. And it keeps getting easier according to the rising screen number

“The most important result will be an uplift in brand awareness for our clients. I hope we can create campaigns together that generate not just any kind of impressions, but impressions with the right target audience, in the right mindset.”  Dominic Spohr, Founder and CEO of Captiva.

If you're looking for a way to quickly and easily reach your target audience, digital-out-of-home advertising is the perfect solution. With FRAMEN, you can get started with your ad campaign in minutes, and we'll help you find the right screens in the locations that matter most to your business. So what are you waiting for?
Start reaching your customers today!

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