Axel Springer's marketer and its subsidiary FRAMEN are now taking care of the display network's programmatic advertising sales at Shell gas stations nationwide.
FRAMEN has existed since 2018 and operates a platform that places addressable, contextual advertising on digital outdoor spaces, for example in fitness studios, hotels and shopping centers.
With its “Streaming Visual Content” platform vision, FRAMEN wants to rethink how we interact with content on larger displays.
FRAMEN is a content distribution platform for screens in semi-public spaces. This media tech scale-up enables content playback on all standard screens in commercially utilized areas. Through FRAMEN, advertisers and location providers can connect and share relevant content with their target audiences.
With the FRAMEN Ads Manager, advertisers can programmatically book and launch campaigns within minutes, as well as manage and evaluate their performance in real time. At the same time, location providers can monetize screens through content offers using the FRAMEN ScreenManager. FRAMEN is headquartered in Berlin and was founded in 2018 by Magdalena Pusch, Dimitri Gärtner, Alexander Gärtner and Sveatoslav Podobischi. Currently, FRAMEN operates in 10 countries with over 100 employees.
For more information, visit www.framen.com
Media contact Germany & International
FRAMEN GmbH
Pia Breh (Head of Communications Eu)
pia@framen.com
+49 (0) 151 16851188
Collaborations & Sponsorships
press@framen.com
