Unlock the power of in-store
Retail Media
Reach up to 25 million people per week directly at the point of decision. Use DOOH reach with conversion capabilities of online ads and track your results at the point of sale.
Touchpoints
In any given store there are numerous touchpoints, each with their own characteristics and slightly different timing in the consumer's journey. The flexibility is yours! Target all across the board or focus on specific areas for your campaigns.
Made for you
Our platform is designed for businesses of all sizes. Whether you’re a small venue owner, a large corporation, or manage expansive spaces like shopping malls or airports, FRAMEN enables you to effortlessly create a new revenue stream.
In-Store Benefits
Retail media leverages the unique advantage of performing highly targeted advertising within retail environments, driving unparalleled awareness by reaching consumers at the point of purchase.
This form of media stands out due to its precise measurability and robust reporting capabilities, facilitated by point-of-sale data that directly links advertising efforts to sales outcomes. Various forms of retail media advertising include pop-up stands, in-store digital signage, in-store radio, store apps and websites, newspapers and magazines, external billboards, and online marketing. Each of these formats offers distinct opportunities to engage shoppers, enhance brand visibility, and drive sales effectively within the retail space.
Our Inventory for you
• Families, singles to young adults and seniors
• Primarily persons in charge of household
• High income audience
• Health focused consumers
• Affinity for regional products
Supermarkets are preferred on the outskirts of town, can however equally be found in downtown areas.
55% of consumers prefer brand products
More than half of grocery shoppers are female
• Families, working people
• Local focused consumers
• Tech skilled consumers
• Amateur chefs & foodies
• People buying gifts
12 million customers shop at REWE group
The largest store has 11.000qm
2-3 times a week shop 53% of guests under 35 per week
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• DIY crowd and
• Hobby gardeners
• House and garden owners
• Renters
• Professional Handymen
• Business Owners
19.9 million people shopped at Obi in the last 6 months
46.6% of target audience are female
28.5% of OBI customers work multiple times a month in the garden
• Handymen and professionals
• DIY newcomers
• Outdoor Enthusiasts
• Hobby Gardeners
• Home owners and renters
• Families
V-Markt has 39 supermarkets in total
67% of consumers are male
86 locations overall in southern Bavaria (fueling stations, hardware & grocery stores)
• Status collecting travellers
• Service minded paradise seekers
• Frugal planners
• Seniors
• 25-34 year olds
• Companies and private clients
37% of Germans booked their vacations in store with personal consultation, not online
43% of 25 to 34 year olds prefer the advise of travel experts
How to book: Programmatic DOOH with FRAMEN
With our Ads Manager campaigns can easily be set up easy with absolute targeting capabilities.
Your free access to all of it!
Programmatic
We can deliver to the most relevant DSPs with our preferred SSP.
Managed Service (IO)
You pay attractive rates on your DOOH campaign.
Transparent, fair and easy.
Our managed services offer specialised expertise, enhancing operational efficiency and cost-effectiveness. We provide proactive support, ensuring consistent top tier performance of your campaigns.
Get in touch!
David Frei, our Director Enterprise Sales DACH, and his team are always ready to support your campaign with their expertise.
