Olympics & Paralympics 2024 - FRAMEN Ad Options
The world is heading to Paris in 2024. Stand out amidst global viewership with FRAMEN. Maximise your impact during the Olympics and reach a diverse and engaged audience without breaking the bank. Make your mark on the world stage with FRAMEN.
A look to the past
3.6 billion cumulative global audience at the Tokyo Olympics 2020
- Number of Broadcasters: 200+
- Total Cumulative Global Audience: 3.6 billion (Tokyo 2020)
- Live Event Cumulative Audience: 3.6 billion
- Live Average Audience for Opening Ceremony: 600 million
- Live Average Event Audience: 150 million+
- Live Unique Reach: 2 billion
- Number of Territories: 220+
Source: International Olympic Committee (IOC)
Advertise in France's
strongest media markets
Olympics: July 26 - August 11, 2024
Paralympics: August 28 - September 8, 2024
Events will be hosted primarily in Paris, with additional sites in Lyon, Saint-Étienne, Nice, Bordeaux, Nantes, and Marseille, reaching diverse audiences across France. The Stade de France, which has already hosted the Football World Cup in 1998 and the Euro in 2016, will once again be a key venue, attracting millions of attendees and viewers worldwide. Don't miss this opportunity to reach a global audience during one of the most anticipated sporting events of the decade!
Our Network in France
Paris is a crowd magnet
During the Paris 2024 Olympics, the city is expected to welcome more than 17 million tourists. Iconic venues such as the Stade de France, Bercy Arena, Parc des Princes, and venues throughout the city center will host a myriad of events, blending the excitement of sports with the charm of Parisian hospitality. This influx of visitors will create a dynamic atmosphere, showcasing Paris as a global hub for sports and culture.
Visitor Numbers: Paris is one of the most visited cities in the world, attracting around 38 million tourists annually.
International Visitors: In recent years, international tourists make up a significant portion of visitors, with the largest numbers coming from the United States, China, and European countries like the UK, Germany, and Italy.
Tourist Spending: Tourism significantly contributes to Paris’s economy, with visitors spending billions of euros each year. The average expenditure per tourist is substantial, contributing to the hospitality, retail, and cultural sectors.
Top Attractions: Key attractions include the Eiffel Tower, the Louvre Museum, Notre-Dame Cathedral, and Disneyland Paris. The Louvre alone receives around 10 million visitors annually.
Accommodation: Paris offers a wide range of accommodation options, with over 2,000 hotels providing approximately 80,000 rooms. The occupancy rates are typically high, especially during peak tourist seasons.
Cultural Events: Paris hosts numerous cultural events, including Fashion Week, the French Open, and various film and music festivals, which attract significant numbers of visitors. The Olympics are the icing on the cake.
Seasonal Trends: The peak tourist season is from June to August, perfectly in line with the Olympics, but Paris also sees a surge in visitors during Christmas and New Year holidays.
To lift the Olympic spirit we have been running a few questions across our screen network. Want to see the answers?
Here you go:
- What year marked the first modern Olympic Games? In 1896
- Where were the first modern Olympic Games held? Athens, Greece
- Which country has won the most medals in the history of the Summer Olympics? The United States of America
- How many sports are planned for the Paris 2024 Olympics? 32
- In what year and in which city were the first Winter Olympic Games held? Chamonix, France in 1924
- What is the significance of the 5 interlocking rings in the Olympic symbol? The 5 continents (Africa, America, Asia, Europe and the Ocean) and the colours of drapery lights
- Who holds the record for the most Olympic medals (28)? Michael Phelps
Subscribe to our newsletter!
Don't miss out on the latest updates and FRAMEN news.
Alternatively we also offer a global Linkedin newsletter for you.
Context matters
with our Premium
Content
All locations connected to FRAMEN get to choose free entertainment channels suitable for their audience. They can completely customise their feed making each mix unique. We offer a wide range from news, sports and publishers around the world, as well as our quickly growing offering of creator content.
Experience the Paris 2024 Olympics and Paralympics with Premium Content. The excitement of Paris 2024 is everywhere! From the stadiums to television screens and headlines. At FRAMEN, our network locations offer a wide array of entertainment channels tailored to their audiences, featuring diverse and customizable content options. Be part of the action during the Paris 2024 Olympics and Paralympics, where the spirit of sport and captivating content converge.
Entertainment Content
We offer well over 100 channels. From global publishers in entertainment, politics, culture, economy to sports, fitness and beauty. Most recently also creator content for an organic fit to your audience in their niche topics.
High Awareness
Curated content, by the venue itself who know their audience best, lead to a better contextual fit, which in turn leads to higher awareness. Everybody wins.
Your Ad
Right here with this contextual awareness, your ad can play. In the geography, at the time and the venue type of your choice; surrounded by content for your target audience.
You have access to it all
Don't want to talk to sales agents? Just set it up yourself with any size of budget, no matter how big or small.
And the FRAMEN Ads Manager is our free booking tool. Your account sign up comes with zero costs, you only pay to play when you book a campaign.
Get in touch
Ready to show your brand during the Paris 2024 Olympics and Paralympics?
Our sales team will gladly assist you with campaign planning.
You have full control to book your campaigns in the Ads Manager. Our experts are happy to assist you every step of the way.
