Bundesliga 24/25 - FRAMEN Advertising Options
We've all been in a football frenzy since the European Championships. It's not over yet. Make the most of the next Bundesliga media moment. We could have just what you're looking for to get your brand in front of football fans.
Highlight Sponsoring
As an advertiser, you can place your ads before and after the Bundesliga highlight clips. This prime placement captures the attention of dedicated football fans watching the most exciting moments. Ensure maximum visibility and engagement with a passionate audience by placing your ads around these highly trafficked videos.
L-frame Position
As an advertiser, you can also place your ads as L-frames during Bundesliga highlight clips. This innovative format ensures that your brand is visible while fans watch the most exciting moments of the game. By seamlessly integrating your ads into the video, you capture the attention of viewers without interrupting their viewing experience.
Individual Solutions
We are also open to exploring bespoke options to help your brand gain exposure across the Bundesliga. Our team is ready to work with you to create bespoke advertising solutions that meet your specific needs and objectives. Whether it's unique ad formats, special placements or innovative campaign strategies, we are committed to finding the best solutions.
Bundesliga 2024/2025: The perfect stage to establish the brand in front of 50 million fans
The new 2024/2025 Bundesliga season kicks off on 23 August. The Bundesliga is not only the most important, emotional and lucrative competition in Germany, it is also a cultural asset - the Bundesliga target group!
There is no better environment to establish yourself in the German market and increase brand awareness than reaching 50 million fans. Advertise now during the Bundesliga season.
Match highlights on demand - maximum attention with DOOH
Experience the highlights of all Bundesliga and Bundesliga 2 matches on our screens immediately after the final whistle! DOOH campaigns reach an exclusive target group with emotional moving images directly at the point of experience and optimally present your brand in the Bundesliga environment.
Our Network in Germany
Gen Z
Advertising before and after Bundesliga highlight clips can capture the attention of Gen Z. GenZ are more receptive to personalised products and more willing to pay for football than any other generation, especially for offerings that complement the core linear product. And research shows that GenZ prefer shorter and more entertaining formats.
Source: WHU Zukunftsstudie Bundesliga-Konsum
Families
Targeting the family audience in the Bundesliga context offers a unique opportunity for advertisers to engage with a broad, multi-generational group. Families watch matches together, attend games, and participate in club activities, creating a strong sense of community and bonding.
General Sports Enthusiasts
Advertising in the Bundesliga can reach a diverse group of people who have a broad interest in sports beyond football. This demographic includes people of different ages and backgrounds who enjoy watching different types of sport, both casually and avidly. They are attracted by the high quality, competitive nature of Bundesliga matches and appreciate the skill and athleticism on display.
Corporate and Business Audience
This demographic encompasses corporate sponsors, B2B clients, and business executives who leverage the league's popularity to enhance brand visibility and forge valuable business connections. Advertisers targeting this audience can capitalize on the high-profile nature of Bundesliga matches and events, positioning their products and services in a professional, high-stakes environment.
Coworking Spaces
Promote your brand before and after Bundesliga content in coworking spaces. Reach an audience that is passionate about sport and tech.
Doctor's Office
Promote your brand before and after Bundesliga content in doctors offices. Reach an audience that is passionate about health and sport.
Gyms
Promote your brand before and after Bundesliga content in gyms. Reach an audience that is passionate about sport.
Fast Food Restaurants
Promote your brand before and after Bundesliga content in fast food restaurants. Reach a young audience that is passionate about sport and lifestyle.
Airports
Promote your brand before and after Bundesliga content in airport lounges. Reach an audience with a higher income that is passionate about sport.
Context matters
with our Premium
Content
All locations connected to FRAMEN get to choose free entertainment channels suitable for their audience. They can completely customise their feed making each mix unique. We offer a wide range from news, sports and publishers around the world, as well as our quickly growing offering of creator content.
Entertainment Content
We offer well over 100 channels. From global publishers in entertainment, politics, culture, economy to sports, fitness and beauty. Most recently also creator content for an organic fit to your audience in their niche topics.
High Awareness
Curated content, by the venue itself who know their audience best, lead to a better contextual fit, which in turn leads to higher awareness. Everybody wins.
Your Ad
Right here with this contextual awareness, your ad can play. In the geography, at the time and the venue type of your choice; surrounded by content for your target audience.
You have access to it all
Don't want to talk to sales agents? Just set it up yourself with any size of budget, no matter how big or small.
And the FRAMEN Ads Manager is our free booking tool. Your account sign up comes with zero costs, you only pay to play when you book a campaign.
Get in touch
Ready to show your brand alongside Bundesliga content?
Our sales team will gladly assist you with campaign planning.
You have full control to book your campaigns in the Ads Manager. Our experts are happy to assist you every step of the way.
