What is Digital Out-Of-Home (DOOH) Advertising and How Can FRAMEN Boost Your Strategy?

May 14, 2024
, written by
Carrie Slayton
Digital Out-Of-Home (DOOH) advertising is the digital evolution of traditional outdoor advertising. This emerging marketing trend leverages strategically positioned dynamic display screens to animate and invigorate your communication.

Digital Out-Of-Home (DOOH) advertising is the digital evolution of traditional outdoor advertising. This emerging marketing trend leverages strategically positioned dynamic display screens to animate and invigorate your communication. With FRAMEN as an innovator in this field, let's delve into the details to understand how DOOH can reach a broader audience, capture the attention of passersby, and take your advertising strategy to the next level.

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Understanding DOOH Advertising

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DOOH is an evolution of traditional Out-Of-Home (OOH) advertising, utilizing digital screens in public and semi-public spaces. What makes DOOH and OOH different is that unlike static paper displays, DOOH offers dynamic content distribution, placing the world at the forefront. Screens are found everywhere in public places, offering advertisers an innovative platform to reach a wider audience.

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Why Choose DOOH with FRAMEN?

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  1. Reach a Wider Audience and Capture Passersby's Attention

FRAMEN's semi-public screens offer powerful impact by attracting the attention of passersby. Outdoor advertisements reach a diverse range of audiences, surpassing the confines of in-store advertising. Strategically positioned screens in venues such as gyms or coworking spaces naturally catch the eye, maximizing the impact of your communication.

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  1. Maximize the Impact of Your Communication

DOOH advertising campaigns with FRAMEN are an effective way to strategically influence consumers, especially in their purchasing intent. By placing your screens in strategic locations at the point of sale such as at the checkout line at the grocery store or at the pump at a gas station, you maximize the impact of your ads, thus targeting your audience effectively.

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  1. Innovative and Differentiated Campaigns

Outdoor advertising enables FRAMEN advertisers to create animated and dynamic content, adding a new dimension to their campaigns. This innovative approach captures the attention of target audiences, reinforcing your brand differentiation.

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  1. Real-Time Information Display with the FRAMEN Ads Manager

With the FRAMEN Ads Manager, advertisers can benefit from an advanced management platform. This programmatic technology allows for the creation, management, and scheduling of real-time content. DOOH adaptability with FRAMEN offers you the opportunity to personalize your communication based on location, foot traffic, or time, thus targeting your audience in a focused and responsive manner.

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  1. Responsible Internal Communication

FRAMEN goes beyond traditional advertising displays. Digital screens have a lower carbon footprint compared to paper displays, so opting for DOOH with FRAMEN is therefore a responsible approach, contributing to more environmentally friendly communication.

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DOOH with FRAMEN is a strategic opportunity for ambitious advertisers. Use Digital Out-Of-Home to reach a wider audience, maximize the impact of your communication, and benefit from advanced technology with FRAMEN Ads Manager and FRAMEN Screen Manager. Contact us today so you don't miss the opportunity to boost your advertising strategy with FRAMEN.

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