Why Advertising on Gym Screens in January is a Game Changer for Your Brand

As January rolls in, gyms across the world are packed with fitness enthusiasts eager to kick-start their new year resolutions. For advertisers, this surge in gym-goers represents a golden opportunity to reach a highly engaged audience. One of the most effective ways to capture attention during this prime time is by leveraging DOOH advertising (Digital Out of Home). With FRAMEN, you can take your advertising efforts even further by not only targeting local markets but also running programmatic DOOH campaigns across multiple countries. Here’s why January is the perfect time to advertise in gyms and how you can maximise your brand’s reach.

Why Gyms are Perfect for January Promotions

1. High Audience Motivation The beginning of the year is when fitness goals take centre-stage for many individuals. The "new year, new me" mentality leads gym-goers to be more open to messaging that aligns with their health, wellness, and lifestyle aspirations. Whether you're marketing fitness equipment, nutritional supplements, or activewear, this motivated audience is primed for your message.
2. Extended Engagement Time Unlike the fleeting attention span of traditional outdoor advertising, gym-goers spend extended periods in one place, often engaged in activities that allow for prolonged exposure to digital signage. Whether they’re cycling, lifting weights, or running on a treadmill, your ads will have uninterrupted visibility on DOOH screens.
3. Repetition Builds Recall Regular visits to the gym ensure that your ads are seen repeatedly, increasing brand recall. This kind of repetition can significantly impact purchasing decisions, as digital out-of-home advertising builds a lasting connection with the audience over time.

The FRAMEN Advantage: Reach Across Borders

What sets FRAMEN’s DOOH platform apart is its ability to deliver effective programmatic DOOH campaigns across multiple countries. This means that you can run a single campaign that reaches gym-goers in various locations, all while keeping your messaging consistent.

1. Centralised Campaign Management FRAMEN simplifies managing campaigns across borders. Its DOOH ecosystem allows you to monitor all campaigns from a single dashboard, ensuring smooth operation across multiple markets.
2. Tailored Targeting With programmatic DOOH, you can fine-tune your targeting based on geography, fitness interests, and other demographic factors. For example, you might focus on urban gyms in Germany or target specific fitness trends in Spain.
3. Scalable and Flexible Solutions Whether you're looking to start with a few gyms or scale up to a larger, multi-country campaign, FRAMEN’s DOOH advertising networks are designed to grow with your needs. You can start small and expand without worrying about the logistics.
4. High-Quality Digital Screens FRAMEN partners with premium gyms equipped with cutting-edge digital signage displays. This ensures your ad is shown on high-resolution screens, making it visually striking and engaging for gym members.

Top Benefits of a Cross-Country Campaign with FRAMEN

1. Consistent Brand Presence Running a multi-country campaign through FRAMEN helps maintain a consistent brand message across various regions, which builds recognition and fosters trust in your brand globally.
2. Broader Audience Reach By advertising on gym screens in different countries, you can connect with diverse demographics. This broadens your brand’s reach and strengthens your global footprint.
3. Cost-Effective Expansion Compared to traditional international advertising methods, DOOH programmatic advertising via FRAMEN offers a more streamlined and cost-effective way to reach international markets.

Why January is Ideal for Gym Promotions

The beginning of the year brings a wave of consumers looking to invest in their health and wellness, which makes January the peak time for gym promotions. Here’s why your brand should take advantage of this seasonal surge:

• Health and Wellness Trends: Gym-goers are looking for products and services that support their fitness goals, making January a prime time for DOOH advertising campaigns that promote health-related products.
• Post-Holiday Spending Power: After the holiday season, many consumers have set aside budgets for self-improvement, making them more willing to invest in fitness-related goods and services.
• Captive Audience: Gyms offer a focused environment where your digital signage is not competing with other distractions like social media or TV. This gives your ads a clear shot at grabbing the attention of gym members.

Take Your Campaigns to the Next Level with FRAMEN

Advertising on gym screens in January is one of the smartest ways to connect with a motivated, health-conscious audience. With the FRAMEN Ads Manager and Screen Manager, you can reach beyond borders, easily manage campaigns in multiple countries, and make use of programmatic DOOH advertising to target exactly the right audience. Thanks to high-quality screens and powerful targeting tools, your ads will stand out and drive real results.

Don’t let this opportunity slip by. Start planning your cross-country gym advertising campaign with FRAMEN today and watch your brand grow in 2024.

Ready to make an impact? Contact FRAMEN now to secure your gym screen advertising slots before they’re gone.