May 30, 2023
March 13, 2025
, written by
Laura Henderson
In today’s fast-paced retail environment, businesses are constantly searching for new ways to capture customer attention and increase revenue. Digital signage is proving to be a game-changer, helping retailers engage shoppers and influence purchasing decisions directly at the point of sale.
The Role of Digital Signage in Retail
Digital signage has become an essential tool for modern retailers. Unlike traditional static posters, digital signage displays allow businesses to deliver dynamic and engaging content in real-time. Whether promoting special offers, highlighting new arrivals, or enhancing the in-store atmosphere, digital advertising through electronic signs provides an effective way to communicate with customers.
According to a report by Statista, the global digital signage market is expected to reach $45 billion by 2030, driven by increased adoption in retail environments. Additionally, research from Digital Signage Today indicates that 80% of brands that use digital signage experience a significant increase in sales, demonstrating its effectiveness in driving revenue. FRAMEN’s clients included: read more about the Gustavo Gusto Case Study.
Benefits of In-Store Screens
1. Increased Customer Engagement
A well-placed digital signage display captures attention more effectively than traditional signage. Bright, high-resolution screens displaying relevant content keep customers engaged, encouraging them to spend more time in-store. Studies show that digital signage can increase customer dwell time by up to 30%, making it an essential tool for supermarkets, shopping malls, and retail centres.
2. Real-Time Updates and Flexibility
Unlike printed materials, FRAMEN’s digital signage software allows retailers to update content instantly. With the best digital signage software and our incredible ads manager/screen manager, businesses can schedule content changes, adjust pricing, and display new offers without additional printing costs. Research from Grand View Research highlights that digital signage reduces perceived wait times by up to 35%, improving the overall shopping experience, particularly in high-traffic areas such as supermarkets and petrol (gas) stations.
3. Enhanced Customer Experience
Retailers can use digital display solutions to provide customers with valuable information, from wayfinding assistance in malls to interactive screens showcasing product reviews. Store screens can also display engaging branded content to create an immersive shopping experience. According to ScreenCloud, 70% of consumers say digital signage improves their shopping experience by providing relevant and engaging content.
4. Boosting Sales Through Targeted Advertising
Digital signage advertising is a powerful tool for upselling and cross-selling. By displaying high-impact digital content at key locations, retailers can promote complementary products and services, encouraging impulse purchases. Supermarket digital signage and in-store screens can highlight meal deals and limited-time offers, driving sales. Research from Nielsen suggests that digital displays in retail stores can boost sales by up to 33% for promoted products.
Choosing the Best Digital Signage Software
Selecting the right digital signage software is crucial for a seamless content management experience. FRAMEN’s best digital signage solutions offer user-friendly interfaces, content scheduling, and easy access through our screen manager. Businesses can take advantage of FRAMEN’s digital signage software for smart TVs, ensuring smooth operation across multiple locations.
Digital Signage Hardware and Installation
To ensure smooth operation, retailers need reliable digital signage hardware, including digital signage players, smart TVs, and interactive kiosks. FRAMEN’s digital signage software works seamlessly with various digital signage boards and digital signage displays, even just a standard TV- if you have a screen we can help you monetise it! This makes installation easy and efficient. For businesses looking for cost-effective solutions, FRAMEN also offers free digital signage software downloads to help get started quickly.
Digital Signage Across Various Retail Sectors
Supermarkets and Grocery Stores
Supermarkets benefit from digital signage by showcasing discounts, highlighting fresh produce, and providing recipe ideas. Retail display screens near checkout counters can encourage last-minute purchases, while digital signage free from print waste supports sustainability efforts. FRAMEN’s digital signage solutions for supermarkets help enhance the shopping experience while driving sales.
Malls and Shopping Centres
Mall digital signage enhances the shopping experience by displaying store directories, promotions, and live event updates. Retail centre screens can be used for targeted advertising, ensuring shoppers see relevant offers as they navigate the mall. FRAMEN’s digital signage software enables seamless content updates, keeping shoppers informed and engaged.
Fuel Stations and Convenience Stores
Petrol (gas) station digital signage helps fuel stations engage customers while they refuel. Fuel station screens display promotions for in-store products, loyalty programmes, and weather updates, creating additional sales opportunities. A Business Insider report found that digital signage at fuel stations increases in-store sales by an average of 20%. FRAMEN’s digital signage advertising solutions enable petrol stations to display engaging content that captures attention and drives in-store traffic.
The Future of Retail Digital Signage
As display technology continues to advance, digital signage will become even more integral to retail success. Businesses investing in FRAMEN’s best digital signage solutions can stay ahead of the competition, delivering engaging content that enhances customer experience and drives revenue. Whether it’s a small retail shop or a large shopping mall, implementing FRAMEN’s digital signage software and hardware can make a significant impact on sales and brand visibility.
For retailers looking to stay competitive, FRAMEN offers cutting-edge digital signage solutions tailored to various industries. With smart digital advertising strategies, businesses can ensure their in-store screens work effectively to attract customers and increase sales.
To learn more about how FRAMEN’s digital signage solutions can help your retail business, visit FRAMEN’s website or explore other insightful blogs from FRAMEN’s blog section.