How Grocery Stores and Retailers Can Generate Revenue with FRAMEN

Grocery stores, supermarkets, and other retail locations are discovering new ways to monetize their spaces through retail media solutions. With the FRAMEN Screen Manager, retailers can turn screens into Digital Signage and Ambient TV networks that not only boost revenue but also enhance the customer shopping experience. By deploying screens strategically, retailers can leverage Instore TV for dynamic advertising campaigns that resonate with shoppers. Here’s how FRAMEN’s Screen Manager makes it simple for retail locations to make money through DOOH advertising.

Monetize Any Screen with the FRAMEN Screen Manager

The FRAMEN Screen Manager is designed to help businesses of all sizes monetize their existing screens, whether they’re in supermarkets, grocery stores, or other high-traffic venues. Using the Screen Manager as a Content Management System (CMS), retailers can control what appears on their screens – from ads to curated content. Unlike traditional DOOH solutions, FRAMEN allows users to use existing screens or city screens near windows, which helps to attract passing foot traffic as well.

With no need to invest in new hardware, stores can connect their screens via Android TV, Fire OS, Google Chromecast, or the FRAMEN TV Box. The FRAMEN CMS allows for centralized control and scheduling of content, making it easy for retailers to add advertisements, display brand messages, and even localize content to specific store locations.

Benefits of FRAMEN’s Digital Signage and Retail Media Platform

1. Revenue Generation with Programmatic DOOH
   FRAMEN’s platform connects your screens to programmatic DOOH networks. Retailers can generate revenue by allowing DOOH vendors to advertise on their displays. Programmatic DOOH enables advertisers to bid for screen time based on audience demographics and store location, maximizing returns for the retailer. Retailers can approve or reject ads, ensuring only appropriate content is displayed.
2. Content Flexibility and Ease of Use
   Using FRAMEN’s digital signage software, retailers can manage content in real-time. The Screen Manager’s ad creation studio enables easy creation of advertisements and promotions that retailers can display alongside third-party ads. You can access global channels, including news, sports, and lifestyle content, to keep your screens fresh and engaging for customers.
3. Enhanced Customer Experience with In-Store TV
   By transforming screens into Instore TV, retailers create a dynamic atmosphere that enhances the shopping experience. Whether displaying promotions, recipes, or special offers, targeted DOOH marketing increases customer engagement and extends shopping duration. Tailored digital signage content, displayed at relevant touchpoints in the store, creates a seamless journey, from aisle to checkout.

Key Advantages of FRAMEN’s Screen Manager for Grocery Stores

1. Targeted DOOH Inventory and Audience Segmentation
   FRAMEN’s Screen Manager taps into the DOOH inventory, giving advertisers access to highly-targeted, shopping-minded audiences. By leveraging programmatic DOOH advertising data, retailers can tailor content based on shopper behavior and demographics, targeting families, health-focused shoppers, and others.
2. Digital Signage Software for Smart TVs and More
   FRAMEN supports a range of devices, including Smart TVs and streaming sticks, enabling retailers to set up and manage screens effortlessly. This solution also works well for retailers interested in interactive screens and electronic signs for customer engagement, from product information to digital promotions.
3. Measurable Results and Data-Driven Insights
   Through the FRAMEN platform, retailers can access data reports on impressions, ad plays, and customer engagement, giving insight into how each ad performs. This data enables more effective campaign adjustments and helps retailers maximize revenue from their DOOH programmatic advertising.

Examples of DOOH Advertising in Retail

Retailers can use DOOH advertising in many ways to engage shoppers directly at the point of purchase:

• Supermarket Screens for Grocery Promos
  Displaying ads for grocery items on digital screens in supermarkets keeps products top-of-mind as shoppers make purchasing decisions. DOOH screens can be used to highlight seasonal items, health foods, and other promotions based on customer preferences.
• Ambient TV with Local Content on City Screens
  In downtown areas, city screens provide an opportunity to capture passing traffic with neighborhood-specific content. By showcasing local events, news, or restaurant promotions, retailers attract foot traffic while building community connections.
• Interactive Screens for Supermarket Promotions
  Interactive screens positioned at checkouts or store entrances let customers engage with digital promotions, enhancing the shopping experience and increasing the likelihood of impulse purchases.

How Retailers Can Start Earning with FRAMEN Screen Manager

1. Register Your Screens and Locations
   To begin, register all screens in the FRAMEN platform. Specify the location type and add details like opening hours and foot traffic estimates.
2. Optimize Ad Display with Content Management
   Use the FRAMEN CMS to control ad frequency, set content schedules, and ensure ads fit with the overall store ambiance. This flexibility allows for a mix of endemic and non-endemic ads, aligning with seasonal and local events.
3. Track Performance and Earnings
   With built-in reporting, retailers can track impressions, ad performance, and monthly earnings directly in the Screen Manager, making it easy to track and monitor revenue data.

Embrace DOOH and Digital Signage for a New Revenue Stream

Retail locations are well-positioned to benefit from the DOOH advertising network and digital signage ecosystem. With FRAMEN’s Screen Manager, retailers can effortlessly tap into programmatic DOOH platforms, turning store screens into powerful revenue generators that engage customers and enhance the shopping experience.