LUVE logo


LUVE is a food start-up that transforms the protein of the sweet lupine into delicious ice cream, yoghurt, etc.

  • The Goal

    There are more and more people who eat a vegan or vegetarian diet and the current focus is on developing good substitute products that taste just as good as the products with animal additives. LUVE has developed super tasty ice cream, yoghurt and milk in vegan versions with the help of the protein sweet lupine and now wants to promote exactly these products. LUVE's aim is to create brand awareness, and it was with this in mind that LUVE came to FRAMEN.

  • The Solution

    LUVE used the reach of FRAMEN to bring the products to as many people as possible. On the occasion of the "Festival of LUVE" event, there was a sampling campaign in the WeWorks of Berlin and Hamburg where potential customers could test the products for free. The aim was to increase sales at the point of sale. FRAMEN was able to cover the target audience of people between 20 and 45 years very well.

  • The result

    Thanks to the campaign and the Festival of LUVE, LUVE received a lot of attention. Through the sampling campaign, people were able to try the ice cream for themselves and got a taste for it, which gave them the idea to buy the ice cream themselves when they had the chance, and that was exactly the goal of LUVE.

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